← Back to All AnalysesCompany Overview
Alphabet's Google segment offers search, advertising, cloud services, hardware, and artificial intelligence technologies.
Key Characteristics
Sector
Internet & Software
Employees
190,234
Founded
1998
Revenue (TTM)
$307.4B
Revenue (Prior Year)
$282.8B
R&D Spend (TTM)
$48.1B
R&D Spend (Prior Year)
$45.4B
Products & Services
Google Search & Ads
Search engine and advertising platform generating majority of company revenue.
Pricing Model
Auction-based advertising pricing (cost-per-click)
Marketing Approach
Dominant search advertising platform
Customer Segments
Direct Customers
- •Advertisers
- •Businesses
Indirect/End Customers
- •Search users
- •Content consumers
Problems Solved / Use Cases
- ✓Brand awareness
- ✓Lead generation
- ✓E-commerce sales
Google Cloud Platform
Cloud computing services including compute, storage, BigQuery, and AI tools.
Pricing Model
Pay-as-you-go cloud infrastructure pricing
Marketing Approach
Enterprise cloud platform with strong data analytics capabilities
Customer Segments
Direct Customers
- •Enterprises
- •Developers
- •Data teams
Indirect/End Customers
- •Business users
Problems Solved / Use Cases
- ✓Data warehousing
- ✓ML/AI
- ✓Application hosting
YouTube
Video sharing platform with 2+ billion users and advertising/subscription model.
Pricing Model
Free with ads or $13.99/month Premium
Marketing Approach
World's largest video platform with content creators
Customer Segments
Direct Customers
- •Content creators
- •Advertisers
- •Viewers
Indirect/End Customers
- •Music labels
- •Studios
Problems Solved / Use Cases
- ✓Video streaming
- ✓Content monetization
- ✓Advertising
Total: 3 products & services
Geographic Presence
Headquarters
Mountain View, California, USA
Operating Regions (5)
United StatesEuropeAsia-PacificLatin AmericaAfrica
Revenue by Region
International42%
United States58%
SEC Filing Analyses (0)
No analyses available yet for Alphabet Inc. (Class A).