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AMZN - Amazon.com, Inc.

Company Overview

Amazon operates e-commerce marketplace, cloud computing (AWS), digital advertising, and entertainment services.

Key Characteristics

Sector
E-commerce & Cloud Computing
Employees
1,608,000
Founded
1994
Revenue (TTM)
$575.2B
Revenue (Prior Year)
$514.4B
R&D Spend (TTM)
$29.0B
R&D Spend (Prior Year)
$24.9B

Products & Services

Amazon Web Services (AWS)

Cloud computing platform providing compute, storage, databases, and AI services.

Pricing Model
Pay-as-you-go with volume discounts
Marketing Approach
Market-leading cloud infrastructure provider

Customer Segments

Direct Customers
  • •Enterprises
  • •Startups
  • •Developers
Indirect/End Customers
  • •End users
Problems Solved / Use Cases
  • ✓Infrastructure hosting
  • ✓AI/ML
  • ✓Data analytics
  • ✓Gaming

Amazon.com Retail

E-commerce marketplace for products across categories.

Pricing Model
Retail product pricing with Prime membership ($139/year)
Marketing Approach
Largest e-commerce marketplace in North America

Customer Segments

Direct Customers
  • •Consumers
  • •Sellers
  • •Vendors
Indirect/End Customers
  • •Manufacturers
  • •Logistics partners
Problems Solved / Use Cases
  • ✓Online shopping
  • ✓Seller platform
  • ✓Prime benefits

Amazon Advertising

Advertising platform for sellers on marketplace and external brands.

Pricing Model
Cost-per-click and cost-per-thousand-impressions pricing
Marketing Approach
Growing advertising segment with shopper purchase intent

Customer Segments

Direct Customers
  • •Brands
  • •Agencies
  • •Sellers
Indirect/End Customers
  • •Amazon shoppers
Problems Solved / Use Cases
  • ✓Product promotion
  • ✓Brand awareness
  • ✓Demand generation

Total: 3 products & services

Geographic Presence

Headquarters
Seattle, Washington, USA
Operating Regions (4)
United StatesEuropeAsia-PacificMiddle East
Revenue by Region
International32%
North America68%

SEC Filing Analyses (5)

10-Q

Q3 2025

Positive
Oct 31, 2025

Amazon's AWS Growth Accelerates to 20% as International Markets Show Renewed Strength

Amazon delivered strong Q3 2025 performance with revenue growing 13% YoY to $180.2B, driven by accelerating AWS growth of 20% and international segment expansion of 14%. Core North America business ma...

10-Q

Q2 2024

Positive
Aug 2, 2024

AWS Accelerates to 19% Growth as Amazon's Profit Engine Strengthens Position

Amazon delivered strong Q2 2024 results with AWS growth accelerating to 19% YoY, reaching $26.3B in revenue. North America segment maintained robust 9% growth to $90B despite macro headwinds, while In...

10-Q

Q1 2024

Positive
May 1, 2024

Amazon's Q1 Shows Massive Profitability Surge as AWS Growth Reaccelerates to 17%

Amazon delivered exceptional Q1 results with operating income nearly tripling YoY to $15.3B. North America segment achieved record profitability at $5B while International turned profitable for the fi...

10-K

FY 2024

Positive
Feb 2, 2024

Amazon's Risk Profile Shifts as AI Investment and Regulatory Scrutiny Intensify

Amazon's 2024 10-K reveals heightened focus on AI-related risks and regulatory challenges across global markets. The company acknowledges increased competition in AI/ML capabilities could materially i...

10-Q

Q1 2023

Positive
Apr 28, 2023

Amazon Shows Resilience as AWS Growth Slows and North America Margins Recover

Amazon delivered 9% YoY revenue growth to $127.4B while demonstrating significant operating leverage improvement. AWS growth decelerated to 16% YoY from 37% last year amid enterprise cost optimization...