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Apple designs and manufactures consumer electronics including iPhones, Mac computers, iPads, and wearables, along with software and digital services.
Key Characteristics
Products & Services
iPhone
Smartphone with iOS operating system, available in multiple sizes and price points.
Customer Segments
- •Consumers
- •Enterprise customers
- •App developers
- •Content providers
- ✓Communications
- ✓Photography
- ✓Banking
- ✓Entertainment
Mac Computers
Personal computers running macOS, including MacBook, iMac, Mac mini, and Mac Studio.
Customer Segments
- •Individual consumers
- •Creative professionals
- •Developers
- •Content creators
- •Students
- ✓Software development
- ✓Content creation
- ✓Design work
Services & Software
iCloud, App Store, Apple Music, Apple TV+, and other digital services.
Customer Segments
- •Apple device owners
- •Developers
- •Content creators
- •Media companies
- ✓Cloud storage
- ✓App distribution
- ✓Media streaming
Total: 3 products & services
Geographic Presence
SEC Filing Analyses (7)
10-Q
Q2 2024
Apple's Services Growth Accelerates as iPhone Sales Show Regional Divergence
Apple reported mixed Q2 results with Services revenue hitting an all-time high of $22.3B (+16.7% YoY) while iPhone revenue showed geographic divergence. China sales declined 8.4% amid increasing compe...
10-Q
Q1 2024
Apple's Services Growth Accelerates While iPhone Sales Show Regional Weakness
Apple reported mixed Q1 2024 results with Services revenue hitting an all-time high of $23.1B (+16.3% YoY) while iPhone revenue declined 3.7% to $69.7B. China sales dropped 13% amid increasing competi...
10-Q
Q2 2023
Apple's Services Growth Offsets Hardware Decline Amid Global Economic Uncertainty
Apple reported mixed Q2 2023 results with total revenue declining 1.4% YoY to $81.8B, though Services hit record revenue of $21.2B (+8.2% YoY). iPhone sales remained resilient at $39.7B (-2.4% YoY) de...
10-Q
Q1 2023
Apple's Services Growth Offsets Hardware Slowdown Amid Mixed Global Demand
Apple reported mixed Q1 2023 results with total revenue declining 2.5% YoY to $94.8B, marking a second consecutive quarter of top-line contraction. Services revenue hit an all-time high of $20.9B (+5....
10-Q
Q4 2023
Apple's Services Growth Accelerates While iPhone Sales Show Resilience in Q4
Apple delivered mixed Q4 results with Services revenue hitting an all-time high of $23.1B (+16.3% YoY), while iPhone revenue remained stable at $69.7B (+6% YoY) despite macro headwinds. Gross margins ...
10-K
FY 2022
Apple's Services Growth and Margin Expansion Offset Hardware Slowdown in Challenging Year
Apple demonstrated resilience in FY2022 with revenue growing 8% to $394.3B despite macro headwinds and supply chain constraints. Services revenue hit $78.1B (+14% YoY), now representing 20% of total r...
10-Q
Q2 2022
Apple's Services Growth Accelerates While Supply Chain Challenges Test Hardware Margins
Apple demonstrated resilience in Q2 2022 with revenue growing 2% YoY to $83.0B despite significant supply chain headwinds and FX pressure. Services revenue hit an all-time high of $19.6B (+12% YoY), o...